October 10–11, 2026 · Jules B-Part am Gleisdreieck

Sponsor the weekend the dragon arrives.

Dragon Fest Berlin is a two-day, multicultural, family-friendly festival in Kreuzberg. Brands that fit show up in the right way — on the stage, in the kids' zone, at the lantern market, or co-curating a country's kitchen zone. Pick the door, we'll build the activation with you.

Sponsor Dragon Fest

Put your brand on the weekend the dragon arrives.

Dragon Fest Berlin is two days at Gleisdreieck with the city's pan-Asian audience and everyone who's curious about it. We work with brands that fit the story — Asian food and drink, K-culture, travel, diaspora fintech, mobility, lifestyle — and shape activations together.

Brand on the festival

Logo on signage, the main stage, the lantern market, the kids' zone and across digital — wherever your brand fits the story.

Live activation space

An on-site booth, a stage moment, a co-curated cocktail or a K-culture activation — we build it with you.

Audience that actually shows up

Berlin's Asian diaspora and culture-curious crowd — families, foodies, K-Pop fans and guests who post, share and come back.

Tiers we're building

Headline· Co-presenting partner
Main Stage· Stage naming partner
Kitchen· One country's zone
Community· In-kind & local

Prices and inclusions are built to fit — get in touch and we'll send the deck with current packages.

Email us for the deckOpen →Or WhatsApp+4915223901473 Already a vendor? Use the vendor form→

Brand FAQ

Who do you typically work with?

Brands with a real cultural fit — Asian food and drink, K-culture, travel, mobility, lifestyle and diaspora-focused fintech. We say no to anything that wouldn't make sense to our crowd.

What does the audience look like?

Berlin's Asian diaspora and global-citizen crowd. Families during the day, the after-work crowd from late afternoon, K-Pop and culture-curious visitors through the evening. 50,000+ people joined Wedesi festivals in Berlin in 2025.

What's included in a sponsorship?

Inclusions are tiered and shaped with you — on-site signage, digital, on-stage moments, sampling rights, and a branded activation. We send a deck once we know roughly what you're looking for.

Do you offer in-kind or community partnerships?

Yes. The Community tier is built for local makers, in-kind providers (rentals, supplies, services) and cultural organisations. Email us with what you'd contribute.

What's the deadline?

We close confirmed sponsors roughly 6 weeks before the event. Earlier is better — the best activations are co-built, not bolted on.

Can I sponsor a single day or a single zone?

Yes — the Kitchen and Main Stage tiers are zone-specific. Single-day partnerships are possible but rare; most brands prefer both days for the same investment.

Ready when you are.

Tell us roughly what you have in mind and we'll send the deck with tiers, inclusions, and current package pricing.

Email us for the deck Back to main page